Healthcare marketing for the now of it all

Meet Marrow Let's talk

Marrow moves at the speed of your need.

We get it. You have things that need doing. Like yesterday. But your agency is slowing you down with their own problems, wasting time and draining your precious budget in the process. But you know what? It doesn't have to be so complicated.

The Marrow Motto

Let's just get sh*t done!

It's not rocket science: Marrow gives you dedicated experts with a lifetime of experience who can cut through the BS and make things happen.

Our promise is simple: boss-level strategy + creative amplified by AI to move your brand forward with velocity. We strip away all the noise to focus entirely on what your brand needs. It's agency-level work without the agony or the agency. Momentum has never been this painless.

Our not-so-secret sauce
A · Talent

Always A-team

With Marrow, all you get is executive talent – whether it's from the principals or our bench of the best craftspeople in the biz. There's no post-pitch "where did all the smart people go?" here.

B · Partnership

Quality over quantity

All agencies big or small focus on growth and volume of clients, which impacts the quality and velocity of servicing your needs. That isn't Marrow. We want to keep things hyperfocused. It's quality over quantity. We partner with a limited group of clients so we can stay close to the business.

C · Tooling

Higher-caliber AI curation

Instead of throwing juniors on an LLM and expecting miracles, Marrow is giving you specialists who know how to use AI to amplify our deep expertise and drive your brand's success with precision. This is integrated technology acting as a catalyst to human insight, ensuring your finished product is delivered with a refined edge and zero executional drag.

Marrow is ready for whatever your now may be

We're here to cut through all the agony to get things done. On time. On budget. And with a quality that will make your heart sing.

Pre-launch

You have emerging commercial needs but are saddled with a clinical-stage budget. That's where Marrow can step in, integrate with your team, and start making things happen.

  • Fractional CMO/marketing support
  • Corporate communications
  • Asset naming, branding, and style guide
  • Scientific platform and messaging
  • Disease state messaging and campaign development
  • Clinical trial branding and recruitment
  • Patient journey mapping
  • Audience segmentation and targeting
  • TPP development and market research management

Launch

Got those "I have 4 months to launch and what the hell am I gonna do" scaries? Marrow was made for that moment. Our team can quickly get up to speed and have you sprinting towards launch in weeks.

  • Strategic positioning
  • Core messaging development
  • Campaign development
  • Core asset creation
  • Multi-disciplinary workshopping
  • Commercial brand planning
  • Sales training and readiness
  • Social media content and reporting

Post-launch

If your agency has swapped in the B & C team and you're starting to feel it, Marrow can bring some A-level focus back to your brand to increase engagement and drive sustained growth.

  • Competitive assessment and abatement
  • Agile micro campaigns
  • Brand re-positioning
  • Tactical development and execution
  • Hyper-targeted social media content

Experience the Marrow outcome.

By removing all the unnecessary layers between your scientific vision and market reality, we deliver healthcare communications that allow you to move with absolute velocity.

Affordable excellence

Our model gives you the strategic and creative excellence your brand needs at a price point your budget can handle.

Unrivaled speed

From core concept to market delivery, we move faster because we were built to use the latest in AI tooling and carry no excess weight.

Peace of mind

Knowing your work is in the hands of experts and moving quickly gives you the mental space to focus on all the things you need to handle on your end.

Marrow leadership brings 60+ years of expertise to your efforts.

60+ Years · combined · across the team
Paul Hagopian

Paul Hagopian

Principal · Lead Brand Strategist

Paul is a growth-focused executive, founder, and veteran commercial brand strategist with 30 years of experience driving high-stakes brand performance across the life sciences, biotechnology, and pharmaceutical sectors. He specializes in bridging the gap between dense scientific complexity and market-winning commercial strategy.

As a Principal at Marrow, Paul serves as the lead strategic architect for clients looking to bypass traditional bureaucratic drag. His deep therapeutic expertise is anchored in some of the industry's most complex, high-science categories — having personally built strategies and led major domestic and global launches in Oncology, Rare Disease, and Cardiology. From commercializing multi-million dollar oncology blockbusters to mapping the high-touch patient journeys required for ultra-rare disease therapies, Paul knows how to translate clinical data into compliant, compelling narratives that resonate with providers, payers, and patients alike.

An entrepreneur who has built and scaled healthcare agencies from inception to successful acquisition, Paul has a comprehensive understanding of every facet of commercial execution — strategy, finance, operations, and cross-functional alignment. This foundational expertise allows him to act as an agile, fractional extension of a client's internal team, solving the commercial capability gap without adding administrative overhead. A pioneer in digital transformation, Paul also champions the integration of data analytics and AI-driven workflows, modernizing stale processes to ensure high-velocity intellect translates directly into fast, flawless market execution.

Joshua McCasland

Joshua McCasland

Principal · Content Lead

Joshua has spent over 30 years building brands, teams, and careers in the life sciences space. A writer and filmmaker by training, Joshua has channeled his passion for storytelling into a vast array of award-winning campaigns for brands big and small. A natural-born collaborator, Joshua believes the creative process should be a collective one and thrives in workshop and whiteboard sessions where brands and campaigns are ideated and launched together.

As a Principal at Marrow, Joshua lives at the intersection of strategy and creative. His mission is to strip away all barriers to building and sustaining creative and strategic momentum for your brand. He hates drag almost as much as he loves efficiency, and was an early adopter of AI and other tech platforms that add necessary velocity and efficiency to the creative process. Joshua has led successful launches across a range of disease states and audiences — from oncology to dermatology, med device to immunotherapy — knowing how to translate the highest of science into compelling stories that ignite action and speak to patients and providers with empathy and understanding.

As an experienced founder, Joshua has a keen understanding of his clients' business realities. This gives him a unique ability to develop strategies and creative that can thrive in the real world your brand must live in. His deep experience allows him to transcend traditional silos and bridge gaps between medical, commercial, sales, and regulatory that can stand in the way of success.